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Catalogue record

1913348334
Book:Break the Internet: in pursuit of influence; Olivia Yallop:2021 Book Break the Internet: in pursuit of influence; Olivia Yallop
Break the Internet: in pursuit of influence; Olivia Yallop
Author: Yallop, Olivia
Year: 2021
Language: English
Type: Book
Class Number: 658.872*
Publisher: Scribe UK, 2021
Physical or Electronic: Physical
ISBN: 9781913348335
Notes:
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they - and how do you become one? 'Break the Internet' takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at
Extent: 288 pages, 22 cm, hbk
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